Magnum AS, owned by well-known entrepreneur Margus Linnamäe, has taken a significant step by selling Pet City, which offers a wide range of pet products and services. Musti Group Plc, which operates 330 stores in Finland, Sweden, and Norway, sees the acquisition of Pet City as an opportunity to expand its service portfolio and improve customer service in the Nordics.
Details of the transaction remain confidential by mutual agreement, but Musti Group’s website indicates that the deal is valued at 18 million euros. Musti Group is known for its extensive range of pet services, and adding Pet City to their portfolio is expected to enhance their visibility in the market.
Magnum AS explains that the sale is part of their strategy to focus on core businesses, including wholesale and retail of human and veterinary medicines, as well as other pharmacy products. Furthermore, Magnum’s group companies will continue to collaborate with Pet City, meaning that existing services and products will remain easily accessible.
Pet City, known for its strong brand and loyal customer base, has built a reputation for quality products and professional services. The new owner, Musti Group, is already a recognized player in the pet sector, and their experience will likely help Pet City continue its growth and development in the Nordics.
As the final deadline approaches, both employees and customers are looking forward to an exciting new chapter for Pet City as Musti Group implements its well-known marketing strategies and service innovations.